Our mission is to unlock potential and inspire change.
Our Focus
We are committed to supporting as many humans as possible in every aspect of their lives by helping them unlock their greatest potential, achieve more of what matters to them and live happier and healthier.
We're dedicated to boosting performance, nurturing leadership, fostering upward mobility, promoting healthy lifestyles, and enriching the quality of life for historically underserved communities.
Our Foundation bridges a critical gap, bringing resources once exclusive to the affluent—like elite athletes and executives—into the hands of underserved youth and communities.
Core Pillars
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Research
Leveraging scientific research and cutting edge technology is a foundational principle which we will not compromise on. We support this commitment through internal and external peer review, ongoing field studies and a proprietary, constantly-growing operational resource library of more than 30,000 peer-reviewed publications, building on the bioscience and technology foundations that enable all aspects of human achievement.
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Education
Continued education, use-case specific trainings, workshops, courses, certifications and more are accessible in homes, schools & workplaces of those we serve
In order to fulfill our mission, a core component is our Secrets of Champions™ Certified Performance Coach Certification program. If you are interested in learning more, please contact us here.
In 2024, we launched our first introductory course, Secrets 101, available to the public. Click below to learn more.
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Community Service
We aim to overcome challenges like stress, anxiety, and a lack of positive role models for the communities that need it most. By providing direct mentorship and digital tools, we empower individuals and their families to improve their health, leadership skills, and overall quality of life.
About Secrets of Champions™
Over the past 30 years, Dr. George Carlo, along with a wide range of talented colleagues, has been quietly pioneering a new human performance optimization system by extracting value from over 30,000 scientific studies & discoveries along with working with the world’s elite organizations & individuals.
Our protocols have been validated by 100s of the world’s most talented individuals enabling us to uncover and scientifically map what we call the “Secrets of Champions™.” Our calling is to democratize these secrets and reveal them to the world.
The Secrets of Champions™ Foundation is the non-profit arm of The Secrets of Champions™ group which includes focused programs for healthy living, sports, professional leadership & development, and more. The Foundation is responsible for all research, education, and community service related to the Secrets of Champions™ mission.
Why is the Foundation so essential? Economic, environmental, and cultural barriers have historically kept these valuable tools and content out of reach for many.
Founded in 2016, the Secrets of Champions™ Foundation, Ltd. is a 501 (c) (3) non-profit organization based in Jamestown, NY.
